A new study by three Australian universities reveals that influencer videos on TikTok and Instagram are sharing “overwhelmingly misleading” information about certain medical tests.
Among the five most popular tests — full-body MRI, multicancer early detection, and tests for antimullerian hormone,
The research also revealed that 50.7% of posts encouraged viewers to undergo the tests, while 68% had financial ties.
Researchers noted that many of these tests are unnecessary for most people, and in some cases, the scientific evidence supporting their accuracy is limited.